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  • Writer: nich<3
    nich<3
  • Jul 29, 2018
  • 2 min read

My mother worked in marketing and procurement. I loved going to work with her when I was younger, hearing her speak with coworkers, clients, and attending important business meetings. I did not really understand what she did at that time; I simply enjoyed going to her office and accompanying her to fancy lunches in Coral Gables. Reading the page on viral marketing only gave me a headache because of how much I (thought) I hated reading common sense. Marketing is just manipulating human nature. After examining this page, I realized that-though annoying and boring- face of marketing has changed and will continue to progress so long as people and technology change along with it. I realized that we (ignore the human trafficking connotation) sell ourselves the most. Through our blogs, our social media we sell ourselves while others- companies- sell images, products. I know people that actually buy into these social media marketers and become their new medium of marketing; those people are attractive so now the product is exponentially attractive. Now I am going off on a tangent but viral marketing has actually been a proponent of America’s hedonic treadmill. With this in mind though, I can keep my pitch and project 3 attuned to the hedonic treadmill of my cohort- seemingly edgy and outspoken while still attractive and not too hard to grasp. Now more than ever, society thrives on instant gratification so conducting a short poll and tweeting allows easy access, easy responses, and easy answers. I say this subtlety implying that the masses do not like to go too out of their way for a problem that only affects more minor sects of society (yet still vital to the foundation of the future).

 
 
 
  • Writer: nich<3
    nich<3
  • Jul 26, 2018
  • 1 min read

I reviewed four portfolios including Ethan Vaughan, Juliana Bruno, Cameryn Colavecchio, and Christian Castetter. More on the technical side, I felt their final portfolios were more organized; the tabs were seen without clicking anything, making it easier to navigate through the projects. Also their first and last names were on it which mine currently does not include. Being that without names we have no term of identifying who we are, adding it would be useful. Also, Ethan’s had some unedited template so it had the filler provided from Wix still on his final. This reminded me to delete excess text boxes or pages that did not improve my message or structure. Also adding to organization would be including small descriptions of the pages/projects which Juliana does. Unless you are in the class or read the whole project, a broader audience would be lost on my page so I will add a three sentence synopsis at the top of my pages. Moving on to the more aesthetic aspect of things, I believed the backgrounds and templates on the portfolios were impersonal, almost insipid. I do not mean to say my page is so artistically created- I barely have a functioning color scheme- but I felt like my portfolio portrays more than my project which is one aspect of my multi-faceted personality. Though not a previously chosen page, I clicked on one where the home screen was a picture of Chance the Rapper. I admired the fact that this person made the page more personal.

 
 
 
  • Writer: nich<3
    nich<3
  • Jul 24, 2018
  • 1 min read

Multi genre projects are beacons of creativity as they allow us to represent the research in different mediums to communicate a diverse message. Allowing the audience to divulge visual rhetoric can further prove a claim made in a paper. It seemed difficult at first- how can I make a whole other genre off a research paper on leadership statistics? Yet I realized that for my inquiry project to be more effective in my community, canvasing the need for leadership in HOSA in different ways. For example, Dawson Swan portrayed the gravity of nature deficit disorder by essay and research. He proceeded to use real life, cultural examples like a CD filled with lyrics spoken by rock artists praising natural life. As the CD speaks to an audience that appreciates the insights of an artistic approach, I include a twitter poll, a twitter committee, and an introduction to appeal to future FSU leaders (all on social media) and the HOSA executive committee at school. I hope the poll will aid my research about pro-white bias will continue to persuade the committee about the urgency for outreach. Social media has already been so supportive of minorities with the #BlackLivesMatter movement and #Latinx who stand together. By applying these social movements to school (at FSU) where students should be encouraged to expand intellectually, students who were not given a chance to voice their leadership will have a beacon of opportunity.

 
 
 
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